THE PROJECT:
A five person innovation team was created to create recommendations on the use of video in internal communications. The group discussed video success stories, lessons learned, audience, metrics, editorial best practices, technical recommendations, and the best way to manage video work. All of the recommendations were then compiled into a report for presenting to the rest of the internal communications team and the HR Information Systems team.
THE CHALLENGE
The video innovation team was tasked to determine strategies and recommendations for video production as a popular and growing mode of communication. The innovation team looked at video from multiple angles, reporting out recommendations to focus on specific types of videos and specific areas within the company in this report.
Role: Innovation Team Leader, Designer, Writer
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