THE PROJECT:
To build a clean, brand-compliant logo that demonstrates the importance of time, talent, and giving for the community.
THE CHALLENGE:
-To merge two existing logos into a new brand identity that can be used internally and externally.
-Pass marketing and legal review, to ensure brand and legal compliance.
-Pass marketing and legal review, to ensure brand and legal compliance.
Role: Designer
THE PROCESS:
Sketching ideas was followed by building out concepts in Adobe Illustrator. Further refinement resulted in three logo concepts that were presented to an internal design team, for marketing review, and for client review.
THE IMPACT:
Ultimately, the client selected the recommended logo - Community Giving with a Heart.
The logo is clean, friendly, and communicates the importance of community giving. The heart over the "i" unites "blue crew" and "gives" together, demonstrating that Blue Crew Gives isn't just about financial giving. It is also sharing gift, time, and talent.
The Blue Crew logo is referenced through the people icon, which join the two brand together while also creating a distinct logo for the company’s new internal giving campaign.
Thank you for your message. I'll be in touch shortly.-Andrea,Miller Tan Creative
